Dubai: the future as a starting point.

A city that expands the imagination

At times, Dubai feels twenty years ahead to me. That is my impression when I look at its architecture, engineering and willingness to plan at scale. When I use the expression about making it rain in the desert, I am expressing that perspective on the ability to turn constraints into projects. What catches my attention is the ambition to build the next chapter.

For Brazilian entrepreneurs and investors, this vision can open a broader conversation: how could they participate in an environment connecting trade, services, finance, tourism and property? My interest starts with those connections and becomes more meaningful when there is a clear purpose for being there.

Ambition with a published direction

The D33 economic agenda aims to double the size of Dubai’s economy by 2033. The Dubai 2040 Urban Master Plan guides urban development and includes an objective to double green and leisure areas, integrate mobility and connect services, homes and workplaces. These are planning directions and targets, rather than assured outcomes for a city or an investor.

My view is that following these plans helps us ask better questions. Where is activity intended to concentrate? What infrastructure is planned? Which business operation might benefit from connecting people and markets? The futuristic skyline draws attention; the process supporting each project deserves the same attention.

Demand, supply and execution

There is measurable activity within this ecosystem. The Investment Corporation of Dubai’s 2024 report records estimated foreign direct investment of AED52.3 billion that year. In property, the Dubai Land Department reported 1.38 million registered tenancy contracts in 2025 and 937 projects under construction. These historical figures bring demand and future supply into the same discussion.

A completed property, an off-plan project and an operating business call for their own assessments. Location, total cost, timing, competition and execution capacity need to fit the same plan. Official DLD services allow title verification and project enquiries; reviewing contracts and working with local professionals completes that work.

The future needs a next step

This is where I see value in experience and relationships: accessing information, organising specialists and connecting a vision of the future with a process people understand. My role brings people and businesses together. Verification, contracts and local services remain with those qualified for each stage.

The conversation begins with what you want to build: international assets, a business operation or new commercial relationships. From that objective, we can compare routes and explore Dubai’s opportunities with clarity.